Gerai es krim dan teh Mixue yang sudah ada di beberapa kota di Indonesia, seakan tidak ada tandingannya. Namun, baru ini muncul pesaing Mixue dengan gerai serupa bernama Ai-CHA dan Momoyo. Keduanya sama-sama menjual es krim dan minuman teh. Jumlah Mixue di Indonesia sampai saat ini sudah mencapai 370 gerai.
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